Ethical trade
Cultural bridges
Global impact.

ABOUT US

We are a platform for ethical trade, cultural connection, and cross-border transformation with purpose at its core.

Who we are

Variani Brazil–China Business Consulting is a purpose-driven consultancy that operates bilaterally, supporting both Brazilian companies looking to enter the Chinese market and Chinese businesses interested in investing or expanding into Brazil. We go beyond conventional trade consulting by promoting conscious growth, ethical import practices, and global impact. For us, business is not the end goal—it is a vehicle for respectful cultural exchange and social reinvestment.

Our mission

Our core mission is to bridge cultures with respect and strategy.

Our services

Our services include international trade, market research, branding and marketing, business missions and intercultural training and workshops—tailored for companies, expatriates, travelers, and students seeking to navigate cultural differences effectively. This approach empowers clients to engage globally with knowledge, cultural intelligence, and purpose.

Explore our services

About the founder

Maria Eduarda Variani holds a Master of Law in International Relations and China Studies from Yenching Academy at Peking University, a Bachelor’s in International Relations from UFRGS (Brazil), and professional training in International Trade (FIERGS).

Fluent in Portuguese, English, Spanish, and Mandarin Chinese, she brings a truly multicultural perspective to her work. With extensive experience in market research, public policy, and international business, she has worked in think tanks (观中国 Observa China), multinational companies (SAP), and consultancies, delivering over 40 projects worldwide.

Her work is guided by a strong human-centered approach, with a focus on social impact and gender relations, which inspired her to create Variani Brazil–China Consulting — a company committed to fostering purposeful, impactful, and culturally intelligent business between Brazil and China.

Services

We work with an integrated approach that combines high-quality consulting with social responsibility. Our focus is to support companies seeking global growth with cultural intelligence, strategic vision, and a commitment to sustainable development — also serving small and medium-sized enterprises (SMEs).

International Trade & Market Entry Consulting

Advisory on import, export, and market entry between Brazil and China. We assist with partner identification, logistics, compliance, and commercial strategy, helping businesses reduce risks and navigate legal, financial, and operational challenges in international trade, always with a focus on practical, result-driven solutions.

Market Research & Business Intelligence

We deliver tailored market insights to support strategic decisions. Services include consumer research, competitor analysis, pricing studies, and regulatory overviews. Our goal is to help businesses understand market dynamics, identify opportunities, and reduce uncertainty when expanding between Brazil and China.

Branding, Positioning & Marketing Strategy

We help brands adapt and grow in Brazilian or Chinese markets through brand positioning, communication strategy, content localization, and marketing plans. Our solutions ensure that your brand connects authentically with local audiences and stands out in competitive landscapes.

Business Missions & Commercial Delegations

We design and coordinate tailored business missions between Brazil and China, offering B2B matchmaking, company visits, networking events, and trade fair support. Our missions open doors to partnerships, negotiations, and market opportunities, accelerating your international expansion.

Intercultural Training & Workshops

We offer customized cultural training for companies, professionals, expatriates, travelers, and students engaged with Brazil–China relations. Our workshops help participants navigate cultural differences, improve communication, and avoid common mistakes in negotiations, management, and everyday interactions.

Our Values

Our value proposition is based on three pillars:

Bilateral Focus

We support both Brazilian clients entering the Chinese market and Chinese businesses entering Brazil, helping them overcome cultural differences and minimize risks in negotiations and relationship building.

Cultural Integration

Through workshops and education, we bridge cultural gaps to ensure sustainable, long-term relationships between partners.

Impact Commitment

A portion of our profits is reinvested into gender, climate, and education-focused initiatives aligned with the UN Sustainable Development Goals (SDGs 4, 5, 13).

What Sets Us Apart

Bilateral Expertise

We operate in both directions — Brazil to China and China to Brazil — supporting trade, market entry, branding, and partnerships on both sides through a trusted network of collaborators.

Personalized, Hands-on Support

Clients receive highly personalized service and direct support throughout the entire project. They work directly with the founder, ensuring full attention, flexibility, and tailored solutions from start to finish.

Impact-Driven

A portion of our revenue supports social and climate initiatives, with flexible plans for women-led, impact-focused SMEs.

Trade Meets Culture & Strategy

We combine trade expertise, cultural intelligence, and advanced Mandarin fluency to help businesses not only enter new markets but also build trust-based, long-term partnerships. With years of direct experience in China, we bridge not only markets but also cultures — a rare capability in the Brazil–China consulting space.